Services

What I Do

Ian Traynor From Luminate Ventures

Management Consulting

Solution-focused management expertise across a range of services; linked to a specific project, or to kick start a new marketing strategy

Management Consulting

Luminate Ventures provides Management Consulting to assist organisations to solve issues, create value, maximise growth and improve business performance. We use our business skills to provide objective advice and expertise and help an organisation develop any specialist skills that may be lacking or address any specific areas of concern.
In this mode, Luminate Ventures is primarily concerned with the strategy, structure, management and operations of a company. Our role is to identify options for the organisation and suggest recommendations for change, as well as advising on additional resources to implement solutions.
These solutions come after the consultation – designing and planning an execution of a strategy that is specific for the business and one that outlines a path to future success.

Types of work include:
Business strategy;
E-business;
Management controls;
Information technology;
Sales and marketing.

Initial conversations are free and we will happily sign an NDA to provide additional comfort of confidentiality. We are here to help businesses improve their performance and grow by solving problems and finding new and better ways of doing things.

Contact us today – there is no obligation, but plenty of opportunity.

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Strategy & Transformation

Without a well-crafted strategy in place, the organisation is merely a collection of people pursuing individual goals, guided by what the organisation did yesterday.

Strategy & Transformation

Without a well-crafted strategy in place, the organisation is merely a collection of people pursuing individual goals, guided by what the organisation did yesterday. Making strategy work is one of the greatest challenges of management. In fact, no strategy is stronger than the weakest link in the chain - and crucially the culture has to be addressed first if you are to see successful front-line actions.
Based on our experience within strategic transformation, our ‘Think | Plan | Do’ approach will help your organisation design a strategy implementation model to bridge the gap between strategy and impact. The reality is that execution involves a series of key choices that are just as important as the strategic choices – leading to a better design and a better chance of success.
Being objective and independent means you get a genuinely pragmatic approach that ensures we do the things you need us to, at the right time. So we support you and your objectives from first thoughts to delivery and securing the benefits. To achieve this, we bring real-world experience in the following core competences:

Strategy development
Transformational change
Business case development
Operating model design
Business and financial modelling
Benefits management and realisation

Initial conversations are free and we will happily sign an NDA to provide additional comfort of confidentiality. We are here to help businesses improve their performance and grow by solving problems and finding new and better ways of doing things.

Contact us today – there is no obligation, but plenty of opportunity

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Services

My key areas

Youtube

My Channel

Feel free to browse my YouTube channel where you can find educational videos and learn more about how I work. Just click the above image to take a look!

Interim Management

Timely intervention ensures impactful outcomes. This is at the core of Interim Management and how  Luminate Ventures can support your business.

interim Management

Interim Management
Timely intervention ensures impactful outcomes; which is the essence of opting for Interim Management and exactly what Luminate Ventures will deliver for your business. Thanks to his experience and strong case study credentials, Ian has the background and expertise you need.
A knowledgeable business leader who is able to manage an organisation through a period of change or transformation; provide stability to a business following the sudden departure of a senior leader; offer a highly specialised skill set which a business may not have internally; or simply manage a ‘change project’ across the organisation. Ian’s services in this area are typically hired for three to nine months and help organisations who are undergoing major change, trying to implement a critical strategy or those looking to plug a critical management gap.

Key benefits of an Interim Manager?

Speed – As an Interim Manager I am available to start in days, with minimum recruitment or termination formalities.
Experience – As a seasoned Interim Manager I am often overqualified for the role, meaning I can operate fully autonomously if necessary, with little guidance.
Results – Track record and performance really count, so check out my case studies – as an experienced Interim Manager I’m judged by my results so I know how to deliver.
Knowledge transfer – With a wealth of experience comes skill, contacts and knowledge that will be transferred to your team and remain long after I have left.
Objectivity – While sensitive to the company’s ethos, as an objective consultant/Interim, I will not be constrained by company politics, personalities or protocols. Having no previous history with your business means I can look at the situation objectively and with clarity.
Delivery – As a Chartered Director, I can act as counsel to the Board while rolling up my sleeves to help deliver the strategy too. I can work impartially with teams from differing functions and ensure we all aim for the same goals and outcomes.

Interim Management is a positive step on realigning teams, goals, projects or new aspects of a business in a time dependant environment. It is cost effective and flexible – meeting the needs of all stakeholders.

Luminate Ventures has a proven approach to business problems with a solid communication plan that ensures stakeholders are and remain engaged and focused on delivery.

Contact us today – there is no obligation, but plenty of opportunity.

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Functional Services

Our offering of professional ‘functional’ services is broad, meaning we can come into your business to deliver objective expertise and significant experience  across a range of departments.

Functional Services

At Luminate Ventures we provide a range of professional ‘functional’ services – you can choose all, some or rely on one specific area. The benefit of using Luminate Ventures is that all that knowledge and expertise is inherent and available. It means a broader and more objective view can be taken around assignments.

Independent Non Executive Director

As a qualified Chartered Director (C-Dir) I am able to offer strong board support for your growing, developing or sustainable business – covering Governance, Risk, Compliance as well as structure and good process.  Strategic thinking, balanced challenge and quality input to your company performance. 

Marketing
Our functional marketing expertise provides a wide range of services, linked to a specific project, or to kick start a new marketing strategy or business need:

Marketing Strategy; go-to market planning, channels and tools
Digital marketing services; from acquisition, retention, renewals, self-serve
Communications; internal, external, PR and PA
Brand and positioning; company, product or service
Direct response; traditional and new media services

Sales
Sales are simply the life blood of any business. They are a crucial function and their success is paramount. But a consistent approach, aligned values of the brand and customer engagement are essential.
The relationship and interactions between sales and marketing, customer service and the customer themselves have to be aligned, and appropriate priorities put in place. At Luminate Ventures we can help with this often ‘oil and water’ relationship – bringing a harmonious and aligned objective that benefits all:

Telesales, inside sales management
Field sales management
Key account management
Sales and marketing alignment
Lead generation and conversion

Customer Journey
As markets mature and competition intensifies, customer management becomes the principal source of sustainable competitive advantage. Leading organisations are synthesizing business processes in marketing, sales and customer service, selecting and developing customers to maximise satisfaction and profitability.
But in order to do this, you need to understand the customer journey. Their journey may not be as you’d expect and it’s certainly no longer a linear one. With the advent of digital channels, the average customer ‘touches’ your brand 11 times before making a purchase. Do you know when and how, and the impacts of those touch points?

Luminate Ventures can help through:

Mapping sales to service
Finding out operational impacts
Process and procedures – aligning them to be consistent
Digital: capture, report and impact assess

The complexity of sales and marketing, digital channels and service touch points is increasing – whilst customers engage via smart phones, web, social media (either direct or through aggregators), as well as traditional activities, including phone, television, radio, face-to-face and word of mouth. Do you have these covered, and are they understood and managed effectively?

Do you need help with your functional sales and marketing? Or your customer journey and service?

Contact us today – there is no obligation, but plenty of opportunity.

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Contact Me

Luminate Ventures offer a free, initial face-to-face consultation for up to 90 minutes.

If you have any questions, please do send an email using the form here. I aim to respond to all enquiries within 24 hours. Or if you'd like to chat over the phone, please click the button below to head to my contact page.

Although Luminate Ventures is based in historic Chester in the north-west of England, we can support businesses across the UK and beyond, with experience working internationally, nationally, regionally and locally.

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