Functional Services

Functional Services Luminate Ventures
At Luminate Ventures we provide a range of professional ‘functional’ services – you can choose all, some or rely on one specific area. The benefit of using Luminate Ventures is that all that knowledge and expertise is inherent and available. It means a broader and more objective view can be taken around assignments.

Marketing
Our functional marketing expertise provides a wide range of services, linked to a specific project, or to kick start a new marketing strategy or business need;

  • Marketing Strategy, go to market planning, Channels and tools
  • Digital marketing services – from acquisition, retention, renewals, self-serve
  • Communications – internal, external, PR and PA
  • Brand & positioning – Company, product or service
  • Direct response – traditional and new media services

Sales
Sales are simply the ‘life blood’ of any business. They are a crucial function and their success is paramount. But a consistent approach, aligned values of the brand and the customer engagement are essential.
The relationship and interactions between Sales & Marketing, customer service and the Customer have to be aligned and appropriate priorities place on these. At Luminate Ventures we can help with this often ‘oil and water’ relationship – bringing a harmonious and aligned objective that benefits all.

  • Telesales, Inside sales management
  • Field sales management
  • Key Account management
  • Sales & marketing alignment
  • Lead generation and conversion

Customer Journey’s
As markets mature and competition intensifies, customer management becomes the principal source of sustainable competitive advantage. Leading organisations are synthesizing business processes in marketing, sales and customer service, into an overall excellence in selecting and developing customers to maximise customer satisfaction and profitability.
But in order to do this, you need to understand your customer’s journey. Their journey may not be as you’d expect and it’s certainly no longer a linear one. With the advent of Digital channels, the average customer ‘touches your brand 11 times before making a purchase. Do you know, when and how, and the impacts of those journey points?
We can help –

  • Mapping Sales to service
  • Finding out Operational Impacts
  • Process and procedures – aligning them to be consistent
  • Digital: capture, report and impact assess = change

The complexity of Sales and Marketing, channels and Service touch points is increasing – whilst customers engage via Smart phones, TV, Web, Social Media (direct and aggregators, comparison sites) and traditional activities – phone, TV, Radio, customer meetings and ‘Word of Mouth’ – do you have these covered, are they understood and managed effectively?.

Do you need help with your functional Sales & Marketing? Customer Journey and service?
Contact us today – there’s No Obligation!